Financial Psychology & Confident Negotiation

Money decisions are rarely just about numbers.
They’re about identity, self-trust, and the stories we tell ourselves about our value.

In a world where many founders underprice, overexplain, or hesitate at the negotiation table, financial confidence is no longer optional; it’s a leadership skill.

This month, Melanin Rich welcomes Temeka Teshunda, principal consultant and founder of Effective New Creative Solutions, for a powerful session on financial psychology and confident negotiation.

Temeka works with serial entrepreneurs and leaders transitioning from corporate roles into entrepreneurship, individuals who are capable, experienced, and accomplished, yet often find themselves renegotiating not just contracts, but identity. Her work sits at the intersection of economics, branding, innovation strategy, and executive coaching, offering a grounded, psychologically informed approach to money and value.

What makes Temeka’s work distinctive is her lens: she explores how nervous-system safety, perception, and self-concept directly shape what we earn, accept, and negotiate. She helps leaders move beyond fear-based money patterns into calm, self-trusting decision-making, especially in pricing conversations, compensation discussions, and high-stakes negotiations.

In this session, you’ll learn how to:

1. Understand the psychological drivers behind your financial decisions and negotiation habits.

2. Negotiate from self-trust rather than fear, urgency, or overcompensation.

3. Articulate your value clearly and confidently, without over-justifying or shrinking.

4. Align your pricing and positioning with the leader you are becoming, not who you used to be.

We’ll also explore how personal branding threads directly into financial psychology and how the way you see, name, and communicate your value influences the rooms you enter, the deals you close, and the income you sustain.

This isn’t about aggressive negotiation tactics.
It’s about embodied confidence, clarity of identity, and earning in alignment.

If you’re a founder, consultant, or leader ready to negotiate with calm authority and price yourself without apology, this conversation will shift how you think and show up around money.