Be the change you want to see...
Join our upcoming workshops, networking sessions and masterclasses designed to empower members across Africa and the diaspora.
In a world where visibility often determines opportunity, your personal brand is no longer optional; it’s essential. But true branding isn’t about logos, photoshoots, or viral posts. It’s about clarity of purpose and the courage to show up consistently as your most authentic self.
This month, Melanin Rich brings you a deeply transformative session on personal branding, led by Etoroabasi Arthur, the executive founder of Soul Sisters Africa and visionary behind ETHY SKIN, two platforms redefining how African women express power, purpose, and possibility.
Etoroabasi’s journey is not just about entrepreneurship; it’s about intentional legacy building. Through Soul Sisters Africa, she has created a thriving pan-African community where women in technology, agriculture, STEM, business, and finance find mentorship, belonging, and empowerment. Through ETHY SKIN, she’s shown that innovation and identity can coexist beautifully, merging natural beauty, wellness, and African excellence into a brand that speaks volumes.
In this session, you’ll discover how to:
1. Build a personal brand that aligns with your mission, not just your market. 2. Turn your expertise and lived experiences into influence and income. 3. Leverage storytelling to attract meaningful partnerships and visibility. 4. Cultivate confidence and credibility, even in spaces where your voice is often overlooked.
Etoroabasi doesn’t just teach branding; she embodies it. Her work champions authenticity over perfection, community over competition, and legacy over likes.
This isn’t just a talk. It’s a mirror helping you see the leader, creator, and changemaker you already are.
Whether you’re a consultant, founder, or emerging professional, this conversation will give you the tools and mindset to own your narrative, elevate your presence, and position your brand for global relevance.
In this edition of the Melanin Rich Fireside Chat, we sit down with one of the most influential voices reimagining Africa’s food and agribusiness landscape, Ada Osakwe, founder & managing director of Agrolay Ventures.
This conversation isn’t about agribusiness as usual; it’s about the future of Africa’s food systems, the bold leadership required to transform them, and the economic power that emerges when women build at scale.
Ada is not just an investor; she is a builder of industries.
Through Agrolay Ventures, she has backed and developed pioneering food and beverage brands that champion sustainability, value addition, and African excellence. Her portfolio includes disruptive ventures like Nourish Foods, The Nuli Juice Company, and several emerging agri-innovators reshaping what Africans grow, eat, and export.
What defines Ada’s journey is her conviction:
She believes Africa doesn’t just need to feed itself; it needs to own the entire value chain. She champions local production, local processing, and local talent. And she has proven that mission-driven businesses can be profitable, scalable, and globally relevant.
Ada’s impact extends far beyond boardrooms.
As Nigeria’s former senior investment adviser to the Minister of Agriculture, she helped direct billions into agricultural projects. As a global advocate, recognized by Forbes, CNN, and the World Economic Forum, she has become a leading voice for transforming food economies through entrepreneurship, innovation, and inclusion.
This Fireside Chat takes us behind the scenes of Ada’s rise and the lessons that every founder, operator, and investor can apply immediately:
What it takes to build brands that become movements, not just products
How to navigate funding with clarity, courage, and strategic precision
Why the future of African wealth lies in agribusiness, value chains, and sustainability
How women founders can lead, influence, and win without shrinking themselves
At Melanin Rich, we believe African entrepreneurship is not just a pathway to growth; it’s a path to sovereignty. Ada’s story affirms that belief with action, strategy, and results.
This is real insight from a real builder, a woman who is redefining what is possible when purpose meets enterprise and when African founders stop waiting for permission and start shaping markets.
Because the future of food is African. And Ada Osakwe is one of the women leading us there.
Customer Service & Relationship Management
Strong customer relationships are the foundation of business growth. Beyond products or marketing, what sets thriving companies apart is how they connect, serve, and retain their customers.
In this focused session, Lola Soyannwo, a management consultant with over 20 years of experience across power, agriculture, pharmacy, IT, and the UK public sector, will share proven strategies for building and managing lasting customer relationships.
Lola holds an MSc in Management from the University of Surrey and leads Amona Consulting Ltd. and Healthboxes Ltd. Her career includes raising over $10 million for business expansion projects, winning UK government bids worth more than £2.2 million, and supporting over 120 small businesses as an external monitor. She has also helped companies streamline operations, improve service delivery, and strengthen profitability through process reengineering and Six Sigma methodologies.
In this session, you will learn practical ways to:
This session is ideal for entrepreneurs, service providers, and business leaders looking to create consistent, high-quality customer experiences. You will leave equipped with actionable insights to strengthen relationships, streamline service delivery, and turn satisfied customers into brand advocates.
Join us on Friday, 28th November 2025, from 12:00 to 14:00 UTC, and learn from one of Africa’s leading business process experts.
The Blueprint for Africa’s Boundless Future
In this edition of the Melanin Rich Fireside Chat, we sit down with one of Africa’s most influential builders and investors, Iyinoluwa “E” Aboyeji, a visionary who has redefined what it means to build for impact, scale, and sustainability on the continent.
This isn’t a conversation about potential; it’s a masterclass on performance.
Iyinoluwa is a rare kind of leader, one who doesn’t just dream about Africa’s future; he builds it.
As co-founder of Andela, he helped unlock global demand for African tech talent, demonstrating that excellence knows no geographical boundaries. Then, as co-founder of Flutterwave, he broke barriers in fintech, creating one of Africa’s most valuable technology companies and setting the stage for a new wave of cross-border commerce and financial inclusion.
Today, as Founding Partner at Future Africa, E is channeling his experience and vision into a new generation of founders, backing over 100 startups solving Africa’s biggest challenges in climate, healthcare, finance, and education. Future Africa isn’t just a fund; it’s a philosophy, rooted in Africapitalism, the belief that Africa’s prosperity will be driven by entrepreneurs creating shared value for society.
What sets E apart is his ecosystem mindset. He doesn’t build in silos. He builds systems, talent pipelines, capital networks, and communities that multiply opportunity for others. His story is a powerful reminder that true legacy is not in exits, but in impact.
This Fireside Chat is an invitation to look deeper beyond the headlines into the principles, decisions, and discipline that shape long-term success.
Together, we’ll unpack:
What it takes to build iconic companies that endure beyond founders
The art of transitioning from builder to backer without losing mission
How to cultivate integrity and resilience in high-stakes entrepreneurship
Why collective investment and shared ownership are Africa’s strongest levers for transformation
We believe entrepreneurship is not just about creating wealth; it’s about creating a legacy.
Iyinoluwa Aboyeji embodies that truth: a builder, believer, and backer of Africa’s boundless future.
Because Africa’s rise isn’t coming; it’s already here.
And this is how we learn to lead it.
Your service is great. But let’s be honest, without a repeatable sales system, growth stalls, confidence wavers, and your time gets eaten alive chasing leads that go nowhere.
This isn’t another fluffy “sales hacks” webinar. This is a hands-on session designed for service-based founders and specialists who want a sales process that actually works without feeling pushy, burning out, or undercharging.
The Service Sales Framework—How to attract, convert, and retain clients without endless cold outreach.
Value Over Volume—Stop competing on price and start positioning your expertise where it matters.
Conversations That Convert—How to talk about your offer in a way that builds trust and closes deals.
Systems That Scale—Build simple, repeatable sales habits that free you up to focus on delivery.
This is about more than “making the sale.” It’s about building a business that wins the right clients, at the right price, consistently.
The service industry is powered by expertise, but expertise alone doesn’t close deals. The people who will leave this room with a playbook are the ones who will own the next stage of growth.
If you’ve been undercharging, second-guessing your value, or relying on word of mouth this session changes that.
If you’re ready to sell with confidence and grow without guesswork, secure your seat.
We would love to have you in the room.
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Melanin Rich Ltd
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Company Number: 15100706